Semi-Matte Finish, Medium-to-Firm Hold: Atlas Semi Matte Putty is elegant, subtle, and ridiculously versatile. Neither glossy nor matte, the soft finish falls between a wax and a clay, giving a balanced, firm hold suitable for any hair type or style. Fine or coarse; straight, wavy, or curly; short, crisp cuts, or loose, flowing locks – Semi Matte Putty achieves perfect styling for all seasons. Touchable, All-day Style: Semi Matte Putty thickens the look of your hair, providing a medium-to-firm hold. Defined, but elastic, touchable, and never stiff. Semi Matte Putty lasts all day and can be easily re-sculpted at your leisure. Keep hair expertly styled, moisturized and healthy. Washes Away Easily with Water: Water soluble, Semi Matte Putty washes out easily and completely with water and shampoo, returning your hair to its original state. Signature Fragrance and Made in the USA: Semi Matte Putty is proudly made in the USA, and boasts “Black Edition”, one of our most distinctive and masculine fragrances – rich, warm, and dark. After all, just because you don't own a mahogany study filled with exotic treasures and rare spices won overseas – doesn't mean you can't smell like you do.