CONFIDENCE IS KING - “Who am I?” Some people ask themselves this question. Not you. You’ve made yourself into the man you are, one brick at a time. No apologies. No regrets. Just pure confidence. Lock & Loaded makes award winning grooming hair styling products for men who live by their own agenda. CREATE THE LOOK YOU WANT - Transform, shape, define, and add texture with our gritty hair cream for men. Create a look that’s personal and effortless. Grit provides a strong hold for maximum dimension. It sets hair with an ultra-matte, no shine finish that will weather any storm. Grit pomade gives you the look you want--w/o the greasy messiness of standard pomades. Works great with all hair types. BE CAMERA READY - You’re a social creature. In today's world, everyone’s a quick draw with their smartphone. Instagram, Facebook, Snapchat--you can’t always control where your photo ends up. But you can control how you look. From photo booths to selfies, Grit will keep your hair looking awesome in photos. Even the one you don’t know about. MADE NATURALLY IN THE USA - Two words summarize why our products are trusted by top stylists across the nation. High performance. Once sold only in salons, you can now order our pro quality hair wax directly. We think of your hair’s future. That’s why we only use the best all-natural ingredients, including beeswax and carnauba. Grit doesn’t contain any alcohol, paraben, or silicone. It’s 100% cruelty free. AWARD WINNING - In 2013, Lock & Loaded founder Jose Schnekenburger saw that men wanted a stylized haircut you’d get at a salon, without losing the raw simplicity from traditional barbering. Jose developed “Fusion,” an award-winning 10-step educational program for stylists. The huge success of Fusion inspired us to create our Lock & Loaded line of hair care products.