Semi-Permanent Fantasy Hair Color; Unicorn Hair Dye in Juicy transforms hair into a magical shade of fuschia; Delivers intense color on pre-bleached platinum to medium blonde hair, and adds a tint of color to dark blonde & light brown hair Ultra-Conditioning Formula Softens Hair; Lime Crime Unicorn Hair Dye deep-conditions hair while depositing color; It protects strands, leaving hair silky smooth and with a sweet, delicious scent; To prolong color, use gentle, sulfate-free shampoo DIY-Friendly, Damage-Free Formula; This gentle, deposit-only dye won't damage hair; With no harsh ingredients, ammonia, bleach or peroxide, it is safe to do at home; Color is ready to use straight out of the jar, no developers or heat needed! The Color You Crave; Unicorn Hair is a semi-permanent hair color designed to wash out gradually over time; Always do a patch & strand test to make sure you feel comfortable using Unicorn Hair, and to determine the color saturation you like Cruelty-Free Ingredients; Lime Crime products are PETA verified vegan and Leaping Bunny certified cruelty free; Our products do not contain any animal-derived ingredients and animal testing is never performed at any point in our supply chain