NOURISHING SEMI-PERMANENT HAIR COLOR WITH SHINE: Our semi-permanent color enhances YOUR natural tone for a revitalized & refreshed look with up to 100 percent gray coverage & no ammonia or peroxide.
REVIVE YOUR COLOR: Relax & color on the same day in one application. Our advanced moisturizers & vital ingredients deliver brilliant, true color with nourishing shea butter, vitamin E & avocado oil.
VIBRANT & CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent & fade resistant dyes to reviving colors, with shampoo-in, spray & conditioning color options.
UNIQUE LOOKS: We help people of color celebrate unique looks & styles with an array of treatments, colors & styling products for all hair types: curly, wavy, natural, relaxed, transitioning & more.
SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products & services specially designed for their needs.